"Value innovation is about making the competition irrelevant by creating uncontested market space. We argue that beating the competition within the confines of the existing industry is not the way to create profitable growth."
-- W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy

"The most successful people are those who are good at Plan B."
-- James Yorke, mathematician

"Never innovate to compete, innovate to change the rules of the game."
-- David O. Adeife